Case Study

Working with designer Eric Robinson of Melander Architects from the onset of the project, Principal Builders was able to deliver a budget-conscious world-class, digital media center to Filmcore, a leading video production firm.

Filmcore, San Francisco

Eight months of intense design and budget collaboration between the architect, owner and Principal Builders led to a space that makes the money guys smile and the tenant say "wow!"

Understanding the specialized requirements of a cutting edge digital media company was key to executing on this project. This in-depth understanding allowed Principal Builders to integrate the fiber and copper perfection of the digital world, with the wool carpet and wood of the architectural design. The combination fulfilled the flawless experience expected by the company's high-end clientele of agencies, advertisers and entertainment companies.

"They're rockstars," says Filmcore's Doug Walker.